Installing X Pixels on Your Sllr Store

The X pixel is a powerful tool X provides to track campaigns and customer interactions across your Sllr store and X ads. In this guide, we'll take you through the step-by-step process of installing the X pixel in your Sllr Store.

TABLE OF CONTENTS

• Before You Start:

• Step-by-Step Guide:
  • Generating the Pixel and creating events
  • Implementing the X Pixel
  • Base Code Implementation

Before You Start:

• Ensure you have created your Sllr store.
• Link a custom domain to your store.
• Have a functioning X business account.

Note: Linking the pixel without a custom domain may threaten to suspend your X business account due to X's rules.

Step-by-Step Guide:

Generating the Pixel and creating events

1. Log into your ads account at ads.X.com
2. Under “Tools,” select “Events Manager”

   • Info: Not seeing a Tools tab in your account? This is likely because a credit card hasn’t been added to your account. 

3. Add an event source. In “Events Manager” click on “Add event source”.
   • If you have created a Pixel before you’ll be able to see the X Pixel in the left column list and you can skip to step 6.
   • This option is also accessible via the settings tab if you previously created a Pixel.
4. You are now in the “Install pixel code” page. Here you have the option to deselect “Allow 1st-party cookies” if you choose.
   
5. Click the “Save event source” button to save your new Pixel. You will be brought to the “Events Manager” main screen.
6. Create events to track actions across your website. For example: “Add-to-Cart” and “Purchase” events
7. Click the “Add events” button.

   Note: Advertisers creating X Pixel events for Dynamic product ads are required to add the following conversion events:
   - Page View 
   - Content View
   - Add to Cart
   - Purchase

8. On the “Event Details” screen, enter a name for the event. From the Type dropdown, choose the type of action you would like to track. Click “Next”
   
9. On the “Setup method” screen, you will be able to choose how you want to define your event. Select “Define event with code” and click “Next”.

   

10. In the “Event installation” screen, you can see three tabs at the top, which allow you to access the instructions for your preferred installation approach. Select the event parameters that you wish to use and the template pixel code will dynamically change below.  Hit “Save” to save your newly created event.
    

11. Repeat steps 7 to 10 to create events for all the relevant actions you would like to track.

Implementing the X Pixel

Choose to implement the X Pixel base code and event code either by:

• Direct: by downloading and integrating the code provided on a website.
• Tag Manager: by leveraging an approved 3rd party Tag Manager. 

Base Code Implementation

1. In “Events Manager”, near the top of the page, click on “View base code” for the pixel you would like to implement.
2. Copy the Pixel ID in the “Pixel code” field. 
3. Back to Sllr dashboard to paste this ID, then click "Save".